The best answer can still be in the wrong place
Maya encounters an import error in a hypothetical SaaS product. The Help link opens a general help-center homepage, where several articles look relevant. The answer exists, but finding the applicable one has become another task.
A better entry point identifies the problem, such as a missing email column, and opens the matching guidance without losing the import. That may need one sentence, a procedure or a focused collection. An embedded widget full of unrelated material would leave the same problem unresolved.