Every brand today realizes the importance of video marketing. With the increased popularity of video sharing programs, the main question for marketing teams is how they can optimize video hosting.
YouTube is the largest video hosting platform, but it is not always the best choice for your business. To help you find the best fit for your business needs, we compare YouTube vs. Cincopa, a private video hosting platform, across a number of factors.
Grow your audience
YouTube is designed for content creators to share and monetize their videos. It offers many ways to promote content to a huge audience of over one billion users. However, with such a massive audience, the environment is quite competitive.
“It is easy for videos to be drowned out by thousands of others. Viewers who watch videos on YouTube are also often distracted by pre-roll ads and recommended content.”
Using a private video hosting platform, like Cincopa, allows you to curate your users viewing experience.
Get the most ‘SEO juice’
Videos are high-quality content and can help significantly to boost your search results. After Google, YouTube is the largest search engine. So, if you want your video to appear in the search result, you should also publish them on your YouTube channel.
However, to reap the valuable SEO benefits for your brand, you should embed videos on your website. Hosting your videos for free on YouTube comes at a high cost: your audience gets lost in the tube by being exposed to related content and you lose out your video SEO benefits.
With JSON-LD, an SEO-friendly embed code standard, Cincopa encourages search engines to rank your content and drive traffic to your website.
Deliver a branded experience
YouTube gives you the possibility to customize the display on your site such as removing the branding and controlling how the player behaves. However, the customization options are limited and it isn’t that easy and fast to implement.
“You need to think of your video’s content is an extended part of your overall branding. When you deliver a cohesive visual experience for your audience, you are more likely to get engagement.”
Cincopa’s online video player is easy to use and offers a wide range of customization options. More importantly, it is fully responsive, so it’s optimized to fit all screen size. You can also choose the way in which your video interacts with the screen by selecting the floating video player option. Giving your users a window with video playing inside while they scroll over the content on a page.
With Cincopa video player, you can personalize your videos to fit your business needs.
Create engagement and generate leads
Engagement is a very important factor because it indicates how many people are actively interacting with your content. If you successfully delivered an enticing video, people are more likely to make a purchase.
YouTube offers many opportunities for engagement, such as the ability to post comments on videos with integration with users’ Google+ accounts. This is useful for engagement and it is possible to generate leads this way. YouTube comments are linked directly to the users’ Google+ accounts, allowing them to leave comments on videos they like.
“With Cincopa, you can boost your engagement rate by using videos tools such as annotations, subtitles, personalized call-to-actions and more. Create a branded visual experience for viewers by using Cincopa video tools and generate more leads.”
It offers lead generation forms and allows gated video content to capture more email leads. Enable the lead generator directly from the video gallery editor and a user-friendly email form pops up at the point you want it to in your video. You can customize the form and allow viewers to skip it or gate your content by making it non-skippable.
Unleash smart video analytics
With Cincopa, your business benefits from in-depth analytics that helps you understand how your video is performing, down to individual user behavior. In the Live Feed section, you have access to a list of all video viewers, including those who share their contact information with you.
On the user screen, you can see viewers’ details such as the email address, first and last name. You also have access to a video viewing summary, average engagement, location, IP address, operating system, and browser version. Compare the number and quality of video views with purchases to identify the key to successful sales.
Enjoy an all-in-one solution
Cincopa allows you to securely manage all your video assets from a single platform. You can deliver videos across any platform, screen, device, and browser.
Using Cincopa allows you to be in the driver’s seat. For example, Cincopa has a YouTube integration button that allows you to upload all your content on Cincopa and share it directly on YouTube. In fact, you can deliver your content on any platform in the most engaging way by using video slideshows, galleries, and live streaming.
Create playlists by uploading any number of files to a single video player and present them in a vertical or horizontal form. You have the opportunity to use a variety of video player, video portal and video gallery templates to organize your videos.
With Cincopa, it’s easy to connect your account with external email marketing platforms, such as Constant Contact or MailChimp. All data submitted by video viewers in the email form is saved automatically to a specified email list.
When you want to launch an email campaign, you can do so instantaneously as all the information is ready to use. Seamless integration with your business solutions, such as your marketing automation system or your content management system helps to improve the ROI of your videos.
The help offered on YouTube includes free help documentation and access to a rather crowded support community.
Hosting with Cincopa offers you more personalized support. For example, the technical support you receive could significantly help your business if you do not have that much video expertise. A professional and support team is available around the clock for assistance with any question, problem or request.
Cincopa and YouTube are two very different platforms with very different purposes. Each platform has different advantages and relies on different business models. Hosting your videos on YouTube is free, it has a huge audience, your videos may perform well in search and you have access to some useful analytics to track ROI.
“Cincopa offers a fast, reliable, customizable solution for business owners, e-commerce and education purposes. It allows you to engage, teach and market through the use of video, images, and audio.”
Use great ways to engage and generate leads, analyze your results and seamlessly integrate with your other business solutions to create the best ROI from your videos. Enjoy complete privacy, superior stability, scalability and customization options without any need to know how to code.