Online communities thrive on their ability to keep members engaged with one another and with the objectives of the community. Video can be an important mode for keeping the members active and passionate in the community. Video makes conversations more human and real, despite the technological barriers of computer screens. Here are a number of ways you can use video to build, enlarge or keep an online community.
News and Updates
A community will always have something going on and that members need to follow or get involved. Instead of posting the updates on text, a video can be a great motivator for members as it gives them a feel of the event. Members can also be delighted to hear the voice of one of them giving updates on video.
Getting to really know one another is not easy for online communities. This is because in most cases people come from different parts of the globe and only meet on community online discussions or events. Member spotlight videos can be a powerful tool of getting to know one another as persons in the community as the relationships keep growing. Members can be encouraged to share video of themselves as introduction to fellow members. This can also be scaled up to get members share things they know how to do. Each member can create a video detailing what they do and may be services or products they sell which can be of benefit to the community.
Communities can boost their events by way of videos. When some members meet, they can take a video showing what happened and some interviews with the attendees for sharing with those who did not attend. For cases where members contributed, the video will help them feel part of the event as they see how their colleagues managed to do with the contributions. Here’s a sample video https://vimeo.com/63205676
Grow the community
Big communities can achieve great things but building such can take a long time. Video is has the potential to grow a community faster than many other methods. You can use videos on your Social media profiles to keep sending the word about the community and this has a reciprocal effect in sending back traffic to the community. A community that does not grow will eventually die off as people keep dropping out and so you need to keep recruiting more.
Communities especially those that bring together people in a common field or organization can use video to rally people for a common purpose. Fund raising organizations can create videos to highlight the places or events they need support for like disaster or war zones. A video makes the message more real and attracts more empathy and readiness to support than mere text and pictures.
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